Callum Floyd Ph.D – Managing Director
Callum has substantial franchising and related knowledge gained from more than a decade of consulting with prospective and existing franchising, licensing and other multi-site form chains, and six years intensive franchise research.
Callum has led franchise system development and improvement projects across a range of business sectors involving leading local and international organisations.
From an academic standpoint Callum has unparalleled qualifications, having completed both a Master of Commerce qualification (awarded with first class honors) and Doctor of Philosophy (PhD) qualification with theses focused on franchising.
His research provides a number of unique and valuable insights of benefit to franchisors, franchise consultants and academics. These insights include (i) the development of an internationally recognised model of franchise system development, and (ii) a contingency model evaluating the effectiveness of numerous alternative franchising arrangements (e.g., single-unit franchising, sequential franchising, area development, area representation and subfranchising).
Callum’s research, articles and comments have been published in numerous international academic journals, magazines and newspapers, including:
- International Small Business Journal
- Journal of Marketing Education
- International Marketing: An Asia Pacific Perspective
- Handbook of Research on International Entrepreneurship
- Franchise New Zealand Magazine
- Franchise International
- Sunday Star Times
- USA Today
Callum is also founder and editor of www.franchise-chat.com a leading world franchise news and discussion Internet portal, with subscribers spanning more than 40 countries.
Callum has an international perspective, having worked outside New Zealand for more than five years. Notably, his role with MSL Location Services Ltd – a global event management company – took him to more than 35 Formula One World Championship races and more than 13 countries.
Callum’s background also included being central to the establishment and operation of Cieffe Limited, a company marketing and distributing advanced digital video management and security systems throughout the United Kingdom and Middle East.