Franchisee Satisfaction Survey
Franchisee satisfaction is a powerful driver of franchise system performance.
Franchisee satisfaction is a powerful concept in franchising. Positive levels of franchisee satisfaction can contribute to strong network growth and development. Meanwhile, poor satisfaction levels have the potential to destroy value and send a franchise system into a slippery downward spiral.
What is franchisee satisfaction?
Franchisee satisfaction compares franchisee expectations with the performance they receive. There can be an overall measure of franchisee satisfaction, but there also are many dimensions of franchisee satisfaction. We take a Life Cycle view that gauges franchisees satisfaction right through the franchise relationship, from recruitment and onboarding to the franchise structure, ongoing and field support, leadership, marketing, and, financial outcomes. Each area has multiple dimensions, and our own Franchisee Satisfaction tool has more than 30 different measures.
Are your franchisees satisfied?
Knowing your numbers is the first step. How do your franchisees currently rate different areas key to long-term outcomes?
Our franchisee satisfaction surveys contain questions covering a number of important areas of support and phases of franchise development:
- JOINING & STARTUP SUPPORT
- ONGOING SUPPORT
- FIELD SUPPORT
- THE FRANCHISE SYSTEM
- LEADERSHIP & RELATIONSHIPS
- INVESTMENT & INTENTIONS
Compare your results
How do your results compare to other franchising companies? We compare your results to Franchize Consultants Franchisee Satisfaction Benchmark on more than 25 different questions.
We can help plan your next steps
We can help you harness your results to prepare a plan to improve your franchisee satisfaction and franchise system performance.
Talk with us today
Call 09 523 3858 or email [email protected]
We would be pleased to talk you through franchisee satisfaction and what we can do for you.