Building Great Franchisor Teams
Accelerate your results through increased capability. Build your Field Management team with three full day equivalent foundations courses:
- Field Visit Foundations
- Improving Franchisee Performance
- Franchisee Business Planning
Managing a Franchise System is a two day programme for new and established franchisors.
To enquire or book any course: Call 09 523 3858 or email [email protected]
Presenters
Dr Callum Floyd is Managing Director of Franchize Consultants and a long-term contributor to the Franchise Association of New Zealand. Callum has led franchise system development and improvement projects involving leading local and international organisations. Callum has authored franchising best practice, and both Masters and Doctoral theses in franchising.
Michelle Bentham has more than 20 years direct operating experience in franchising, working mainly with major fast food franchises, McDonald’s and Subway – including a number of years as a multi-unit Subway owner/operator. Michelle is also an accomplished consultant to franchising companies and has an MBA (with Distinction) with research on franchising governance. Michelle is also a Chartered Member of the Institute of Directors.
Graham Elliott has substantial senior management and consulting experience with network business models in New Zealand, and internationally. Graham’s experience with companies like Placemakers, Life Pharmacy, Unilever, Reckitt & Colman and Smith & Nephew is complemented with a Bachelor of Social Science and a Bachelor of Science (Honours).
Field Visit Foundations
Full day equivalent (8hrs) | Next session starting 15 September
Part A: Tuesday 15 September (online, 1-5pm)
Part B: Tuesday 22 September (online, 1-5pm)
Investment: $355 + GST per attendee
Presenters: Michelle Bentham and Callum Floyd
Please note: If your business is badly impacted by COVID-19, and that is a factor, please call Callum on 021 669 519. We will not see a field manager miss out on the training you and they would want.
Effective field support visits can have a dramatic impact on the health, performance and profitability of a franchise system. This field visit training programme for field representatives and franchisor executives provides powerful insights into the role of field visits and how they should be performed effectively.
Attendees gain knowledge on key facets of franchise field support visits. Core content includes:
- Franchise field visits in context
- Why field visits are important
- The many roles of a field manager
- Understanding the franchisor-franchisee relationship lifecycle
- The multi-stage field visit process
- Do’s and don’ts of field visits
- Required franchisor infrastructure, including the field manager’s tool box
- Getting the most out of your field visits
- Case studies and examples
What our attendees said:
- “Fabulous combination of people which lead to an enjoyable and informative session. Excellent presenters who kept the day rolling, despite those individuals who were giggling way too much!”
- “The interaction with other people on the course was great to see what others are doing/thinking of doing”
- “I think it was very informative and fulfilled all my expectations”
- “Really enjoyed it and took away a lot I can use”
Improving Franchisee Performance (for Field Managers)
Full day equivalent (8hrs) | Next session starting 8 October
Part A: Thursday 8 October (online, 1-5pm)
Part B: Tuesday 13 October (online, 1-5pm)
Investment: $355 + GST per attendee
Presenters: Michelle Bentham and Callum Floyd
The prevailing economic environment highlights the importance of understanding and managing franchisee performance. Franchisors who actively engage with franchisees on performance information have the basis to forge more co-operative, meaningful and productive relationships – benefiting both parties.
This franchise training is focused on helping field managers understand and develop franchisee performance. Core content includes:
- Field visits and financial information
- Financial performance and the franchise relationship
- Financial and non-financial performance metrics
- Financial information and your business model
- Key financial information you must know
- Benchmarking franchisee performance
- Using sensitivity analysis
- Performance diagnostics
- Franchisee business planning
- Common challenges
- Ten top tips and strategies
- Case studies
What our attendees found valuable:
- “The provision of some really good insights and techniques/blueprints to utilise to effectively manage a franchisees performance. Good to share with other franchisors their experiences in this area and the course provided the platform to help us deliver more value to our franchisees to help improve business performance.”
- ‘I enjoyed the depth of knowledge that was available from the presenters and how they were able to make links to real life situations”
- “Preparation and following through the visit”
Franchisee Business Planning (for Field Managers)
Full day equivalent (8hrs) | Next session starting 20 October
Part A: Tuesday 20 October (online, 1-5pm)
Part B: Tuesday 27 October (online, 1-5pm)
Investment: $355 + GST per attendee
Presenters: Michelle Bentham and Graham Elliott
Franchisors committed to supporting franchisees to sustain performance use business planning and action planning to achieve agreed objectives. Today more than ever, effective franchisee business planning needs to be at the centre of the franchisee-franchisor journey and relationship.
This franchise training is targeted at upskilling Field Managers on effective business planning with franchisees. It provides Field Managers with valuable background and skills to engage with franchisees, encouraging effective business planning and business plan implementation. Core content includes:
- Franchisee business planning background
- Field visits and business planning
- Case Studies
- Business planning structure and purpose
- Business planning and approval processes
- Business planning tools
- The role of benchmarking and sensitivity analysis
- Developing and managing the Franchisee Business Plan
- Overcoming common business planning challenges
Benefits are an improved understanding of:
- The purpose of franchisee business planning and the process
- The elements of the business plan, along with associated data requirements
- How to best assist franchisees to complete a business plan and then achieve the objectives
- Strategies to overcome common franchisee business planning objections
Managing a Franchise System (for Franchisors and Support Staff)
Two full days in person
Next session: Monday 2 and Tuesday 3 November (9am – 5pm, both days)
Where: Auckland
Investment: $950 + GST per person
Included: Course materials, morning & afternoon tea, lunch etc
Presenters: Michelle Bentham and Callum Floyd
Managing a successful franchise system is a unique and complex business. This training programme from Franchize Consultants teaches the fundamentals of managing a franchise system and provides franchisor executives with core knowledge and skills necessary to effectively manage a franchise network and earn the on-going respect and co-operation of franchisees.
This programme covers key franchise system roles, processes and best practices. Core content includes:
- The many roles of the Franchise Support Office, including strategy, operations, sales, marketing, finance and administration, franchise support and training
- Recruiting franchisees
- How to induct franchisees into your franchise system
- Launching franchisee businesses effectively, including initial training, launch marketing and promotions, and onsite-support
- Ongoing franchisee support and training
- Brief guide to conducting successful field visits
- Communicating with franchisees, including methods of communications, meetings, seminars, conferences, Franchise Advisory
Councils - Monitoring the performance of franchisees
- Managing franchisee compliance
- Managing the franchise relationship
- Franchisee exit management
This programme is valuable for established franchisors. It is also a great introduction to to franchising for prospective or new franchisors.
What our attendees said:
- “Great course content, exceptionally well presented and in fact exceeded my expectations.”
- “I learnt so much about the franchise business. We can make more informed decisions. Everything was valuable. I appreciated hearing all the negatives and difficulties and ways to over come them.”
- “The relaxed, yet professional manner in which the training was presented by Donna & Callum and the ver y comprehensive scope of subjects.”
- “The subjects covered and the knowledge & experience of the presenters provided me with the assurance that I was learning the nuts & bolts of the franchise sector and nothing was glossed over.”
Growing a Business with Franchising and Licensing
Dr Callum Floyd of Franchize Consultants, in association with Westpac National Manager Franchise, Daniel Cloete, will provide insight into franchising and licensing a business. This includes how more businesses from more industries are taking advantage of the opportunities a well-structured and managed system can provide. This programme provides ambitious business owners with valuable insights into franchising and licensing. This includes why companies franchise/license, different structures, and the process of franchising/licensing. The programme also addresses available specialist advice, banking requirements and opportunities, key success factors, and more.
Core topics covered include:
- Franchising and licensing background and history
- Advantages and disadvantages
- The right time to consider franchising/licensing
- What it takes to do it properly
- Different types of franchising/ licensing structures
- Types of franchising/licensing fees
- Franchisee/ licensee manuals and training
- The importance of support and field visits
- Franchising/licensing lifecycle
- Banking requirements and opportunities for new franchisors / licensors
- Available specialist professional advice and how to use it
Growing Franchisee Profit
Dr Callum Floyd and Michelle Bentham will help franchisees identify ways to improve business performance, profit and sustainability. This is achieved through an improved understanding of relevant financial and non-financial information and business analysis (including benchmarking and sensitivity analysis). We also work through the role of business planning, and ways to work productively with field staff and franchisors.