Episode 4: Why do people buy franchises?

People come to franchise ownership from very different circumstances and with very different motivations. For some, it is about income and wealth creation. For others, it may be career change, flexibility, greater control, family involvement, or the opportunity to operate under an established brand and proven business system.

In Episode 4 of The New Zealand Franchising Podcast, Dr Callum Floyd explores what attracts people to franchising, why different buyers value different things, the difference between greenfield and established franchise opportunities, and some of the key considerations before buying.

The episode also draws on New Zealand prospective franchisee research and looks at the importance of fit, economics, franchise system strength, the franchisor relationship and proper due diligence.

Considering franchising your business?

Franchize Consultants works with businesses at many different starting points—from a single successful operation through to large company-owned, licensing, dealer, agency and contractor networks. Our work can include franchise feasibility assessment, financial modelling, franchise architecture, franchise development, documentation, manuals, training and implementation support.

Contact Franchize Consultants if you are interested in meeting about franchising your business. Or if you would like help with an established franchise network. We’d be very happy to sit down with you to understand your situation and objectives and explain the supporting services we provide. You can also follow us via LinkedIn, Facebook, Instagram and Google.