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We are the experts to explain how franchising works.
An example we are all very familiar with is the McDonald’s franchise business model. Also known as brand franchising. McDonald’s, the franchisor, grants the right to sell McDonald’s branded goods to someone wishing to set up their own business, the franchisee. The licence agreement allows McDonald’s to expand on manufacturing or operating methods and the quality of the product. This is an arrangement that can suit both parties very well.
Under a McDonald’s franchise, McDonald’s owns or leases the site and the restaurant building. The franchisee buys the fittings, the equipment and the right to operate the franchise for twenty years. To ensure uniformity throughout the world, all franchisees must use standardised McDonald’s branding, menus, design layouts and administration systems.