The Franchise Readiness Series

Read about Franchising Your Business in NZ. When a prospective franchisee looks at your franchise system, one of the first questions they ask is simple: why would customers choose this brand over another? If the answer is not clear, compelling, and defensible, attracting quality franchisees will be difficult. A strong brand gives franchisees confidence to invest and …

Franchising is one of the most powerful ways to grow a business. It allows you to expand faster, tap into franchisee investment, local knowledge and motivation, and, create a stronger market presence than most company-owned models can achieve. That helps explain why so many sectors in New Zealand have turned to franchising, from food and …