• Skip to main content
  • Skip to header right navigation
  • Skip to site footer
franchising consultants nz

Franchize Consultants will help you franchise a business

Contact us for a free no obligation meeting to discuss how to franchise a business or improve your existing franchise. Call 09-523 3858 our book online.

  • About Us
    • Our Team
    • Why Franchize Consultants?
    • Mission and Values
  • Franchising a Business
    • How to Franchise your Business
    • The Franchise Advantage
    • Franchising Suitability
    • Franchising and Licensing Seminar
  • Franchisor Services
    • Franchise Review
    • Franchise Support Programme
    • Satisfaction Surveys & Research
    • Franchise Manuals
    • Franchise Management Training
    • Franchise Advisory Councils
    • Field Visit Support
    • International Franchising
  • Training
    • Franchise Field Visit Foundations
    • Improving Franchisee Performance
    • Franchisee Business Planning
    • Managing a Franchise System
  • Resources
    • News and Resources
    • How to Franchise Guide
    • Best Practice Book
    • Best Practice 500 Series
  • Contact
    • Free Assessment Meeting

Field Managers as Business Consultants

February 12, 2019 by Callum Floyd

\"\"

Field managers need to wear many hats and fulfil multiple roles. We have for many years been helping franchisors transition their field visit purpose and field manager capability toward adding a ‘Business Consultants’ role, capable of engaging with, and positively influencing, franchisees at a ‘business’ level.

It is a generalisation but also a fact, based on our experience reviewing and improving many franchise systems, and training many field managers, that the field manager role has historically focused more on compliance and sales development than a holistic view toward supporting the development of a franchisee’s total business.

The latter, of course, requires confidence in many areas; not least understanding financials – and their relationship to the particular franchise’s business model and associated key success factors. It also requires good understanding of strategy and planning, along with enough operational knowledge and experience to engage in a more practical discussion.

There is much a franchisor can do to help develop this competence and, in turn, the business consultant role as a possibility within their field managers.They need to arm field managers with knowledge. They also need to have good leadership, structure and tools like those discussed in other best practices, such as a Leadership Focus on Franchisee Profit and Returns, use of a Standardised Chart of Accounts, Present and Discuss Benchmarking, Franchisee Business Planning, Regular Performance Monitoring and Review Cycle, and many other best practices.

Ultimately, we would say the success of the field manager/business consultant role would be best demonstrated by their respective franchisees operating to and achieving their franchisor approved comprehensive franchisee business plan.

Relevant questions:

  • Are your field managers focused on driving improved franchisee performance and profit?
  • Are your field managers comfortable engaging with franchisees on their total business, including the preparation of a comprehensive [and ultimately franchisor approved] franchisee business plan?

You can help make the transition in your company by considering a Franchise System Review and undertaking specific Franchise Field Manager Training, like the following:

  1. Field Visit Foundations: https://www.franchize.co.nz/franchise-training/#field-visit
  2. Improving Franchisee Performance: https://www.franchize.co.nz/franchise-training/#improving-franchisee
  3. Franchisee Business Planning: https://www.franchize.co.nz/franchise-training/#business-planning

About the Franchising Best Practice 500 Series

\"Franchise

This is part of a series of franchising best practices. Franchize Consultants is sharing and publishing these best practices weekly for the betterment of franchising. We know that better knowledge and execution of franchising best practices leads to bigger and more valuable franchisor and franchisee businesses.

We have assembled the first 40 best practices into The Best Practice Handbook, which is available for purchase.

\"\"

You can make contact with us on +64 (0) 9 523 3858 or via the contact form below for any further information. You can also connect with us on Facebook, LinkedIn and Google.

Oops! We could not locate your form.

Category: Blog, Franchise Best Practice

About Callum Floyd

Our Managing Director, Dr Callum Floyd, served on the FANZ board in various roles for nearly a decade, and Franchize Consultants continues its long-term support of FANZ in any way it can. We’re strong believers in the value of FANZ’s firm codes of practice and ethics, and for this reason recommend our franchisor businesses consider FANZ membership.

Previous Post: « Clear Field Visit Objectives
Next Post: Franchise Support Office Structure Aligned »

Get in Touch

Call 09 523 3858

Email enquiry

Office Address

Franchize Consultants (NZ)
Suite 4, Level 1, 27 Gillies Avenue, Newmarket, Auckland, New Zealand.

Franchising a Business

The Franchise Advantage

How to Franchise Your Business

Download Free Franchise Guide

Franchise Best Practice Book

Franchisor Services

Franchise System Review

Franchise Manuals

Satisfaction Surveys and Research

Franchise Training

Connect with us

  • Facebook
  • Google
  • LinkedIn
  • Instagram

Email Newsletter

Sign up to get free resources, tips, and franchising news.

“Franchize Consultants have been proudly serving New Zealand for 30 years.”

    Six times winner of Westpac New Zealand Franchise Awards.

    Founding member since inception of the Franchise Association of New Zealand.

    Copyright © 2022 · Franchize Consultants (NZ) · All Rights Reserved