We contribute unique franchising insights via specialist franchise research for the Franchise Sector, Franchisor level and Franchisee and consumer levels.
Franchisee Satisfaction Surveys
Franchisee satisfaction is a powerful driver of franchise system performance. We help franchisors, like you, measure franchisee satisfaction across a range of more than 30 metrics. In turn, we help franchisors prepare a plan to improve their franchise satisfaction and franchise system performance. [Click here] for more information.
Franchising Confidence Index
Franchize Consultants established the Franchising Confidence Index (www.franchisingconfidence.co.nz) in April 2010 and it is now widely quoted by news media.The FCI is New Zealand’s quarterly survey of confidence specific to franchising businesses.
The FCI reports on franchisor and specialist service-provider attitudes toward general business conditions, as well as key franchisor growth determinants including access to capital, suitable potential franchisees, staff and locations.
The FCI also reports on franchising health attributes by exploring franchisee sales, operating costs and profitability, and franchise systems growth prospects.
Survey of New Zealand Prospective Franchisees
In 2010, Franchize Consultants (in association with Franchise Business) surveyed 169 prospective franchisees on their background, motivations and expectations.
This research is of interest to the New Zealand franchising community, as well as government, economic policy makers, and academics.
Consumer Research
Your success starts with the customer and knowing them, their perceptions and intentions provides you with a great platform to advance.
Franchize Consultants conducts consumer research for established multi-unit chains, providing insight at the unit and group level.
Recent projects have involved exploring numerous aspects relating to products and services, customer service, visit patterns, brand, satisfaction levels, improvement opportunities and demographics.
The key benefits of an in-depth Consumer Feedback & Satisfaction Survey include:
- Gaining insights into customers at the national and individual franchisee level, including understanding what customers think, value and want
- Attaining knowledge of your market position relative to competition
- Highlighting areas for potential improvement
- Increasing your ability to talk facts with franchisees!
- Ultimately, driving profitability through improved referrals and repeat business
- Franchisee Satisfaction Research
Understanding your franchisee satisfaction levels across a range of dimension is vital. Franchisee satisfaction is a powerful concept in franchising. While positive levels of franchisee satisfaction contribute to network growth and development, poor satisfaction levels have the potential to destroy value and send a franchise system into a slippery downward spiral.
We measure franchisee satisfaction for established franchise networks.
Other Research
We also undertake other research projects like:
- Franchisee and franchise support office staff satisfaction surveys
- Staff and franchisee exit surveys