Greetings New Zealand Franchising Leaders. I hope this message finds you well.
In this issue we touch on:
- A New Environment for Franchising
- Franchisee Satisfaction Webinar
- Franchisee Research
- Research Association
- Franchising a Business Option
- Motorcycle News
New Environment for Franchising
Recent regulations and a new focus on franchising mean we are in an increasingly challenging time for established franchisors (and franchisees), and for new companies considering franchising.
There are now a number of laws impacting franchising structure design and management that franchisor need to be familiar with and adapt to; not least:
- Cartel Amendments to the Commerce Act
- The Fair Trading Act’s “Unfair Contract Terms” regime, which is being extended to many B2B contracts from 16 August 2022
Most recently, the government has added new immigration settings for the Assisted Entry Work Visa featuring much more restrictive requirements, extraordinary planning, and greater cost for franchisees – and their supporting New Zealand franchisors alike. Indeed, businesses looking to hire a migrant worker on a temporary work visa after 4 July will need to be accredited under the new Accredited Employer Work Visa (AEWV) system. This includes greater restrictions and greater costs for franchisees.
Finally, franchisors need to familiarise themselves and potentially respond to an MBIE Discussion Paper, entitled ‘A legislative response to modern slavery and worker exploitation,’ which specifically identifies franchising as an area where greater exploitation is present. The paper invites consultation and specifically identifies a range of proposed responsibilities which could be very impactful for some (particularly large) franchisors. Interested franchisors should closely monitor Franchise Association of New Zealand updates and consider attending a forthcoming webinar on this and other legislative issues.
Franchisee Satisfaction Webinar
Join us for a franchising best practice webinar on conducting franchisee satisfaction surveys. Learn about the importance and drivers of franchisee satisfaction, different survey methodologies and approaches, benchmarking, uses of franchisee satisfaction results, and hear from the likes of Matthew Still (Laser Group), Brad Jacobs (The Coffee Club) and Jason Hill (Green Acres) on why they regularly survey franchisees on their satisfaction.
For more information or to register for the webinar event to be held on Tuesday 31 May at 2pm, email email@example.com. This event is open to all franchisors and their support team members.
Research Association of New Zealand
We have recently joined the Research Association of New Zealand. Franchize Consultants, and our team, have substantial research credentials and experience, conducting regular confidential surveys of franchisees, franchisor and franchisee staff, customers and other stakeholders. Joining the Research Association of New Zealand provides us with access to the latest thinking and the Association’s code reflect our existing research values and ethics.
Franchising a Business Option
Despite the tough economic backdrop there are a number of impressive New Zealand and international businesses currently contemplating and preparing for franchising. For many companies, realistic growth multi-site options include company-ownership or franchising – with other forms limited in their capacity to a) specify and motivate adherence to a successful business format, and b) engender long-term commitment.
Notwithstanding, companies contemplating franchising need to undertake a comprehensive and structured assessment for franchising. Sometimes this work demonstrates the need to further optimise the existing business model or consider alternative forms of expansion.
Franchising isn’t always the best form for expansion, and clearly franchising in any company should be unique – as it is a combination of decisions / settings involving a number of key franchising structural elements that should reflect the underlying business and situation.
I recently completed a long-distance motorcycle event in the South Island and was chuffed to see a rather prominent image of my bike and I (quite by coincidence) in New Zealand Bike Rider Magazine. Thanks to Phillip Morrison of Franchise Accountants, who also rides, for alerting me to it. My bike is the yellow Yamaha Super Tenere.
All the best from myself and the team at Franchize Consultants.