We hope this message finds you, your family, businesses, teams and other stakeholders well during these continued challenging times.
I know now continues to be a challenging time for many, and recently indicated this in a recent article by Franchise New Zealand media, commenting on the NZ Herald’s Annual Mood of the Boardroom survey.
This newsletter gives you a window into the following:
The 2024 Survey of New Zealand Franchising (launched yesterday).
Spotlight on our established franchisor services.
A link to our recent ‘Responsible Franchising’ article.
Other articles published and links to the Nurturing New Zealand franchising podcast.
Diary dates for our 2025 Franchise Executive Training Programmes, for Field Managers and other Franchise Support Office teams members and leaders.
An update on our 2024 Prospective Franchisee Research (launched next month).
We wish you all the very best as we approach the latter part of 2024.
Callum
The 2024 Survey of New Zealand Franchising
We are proud to have once again sponsored the 2024 Survey of New Zealand Franchising, conducted by Massey University on behalf of the Franchise Association of New Zealand (FANZ). Beyond our sponsorship, we also provided additional support for this important research.
Professor Jonathan Elms and Dr. Simon Moore from Massey University have done an outstanding job with this survey, which offers deep insights into the structure, strategies, challenges, and opportunities within New Zealand’s franchising sector.
Our thanks also extend to other sponsors who helped make this survey happen, including Westpac, Nexia New Zealand, Stewart Germann Law, Iridium Partners, Laser Plumbing & Electrical, Exceed, Franchise New Zealand Media and FANZ.
The 2024 survey reveals several key findings about the growth and impact of franchising in New Zealand:
Franchise Sector Turnover: The sector’s revenue has risen by $10.4 billion since the last survey in 2021, reaching an estimated $47.2 billion.
Franchisors and Units: New Zealand is home to 546 business format franchisors, with 27,295 franchise units operating across the country.
Employment: More than 114,300 people are employed directly in business format franchising.
Community Engagement: Nearly 90% of franchises contribute to their communities through financial donations, sponsorships, and other means.
Technology: The adoption of modern technologies, including artificial intelligence, is becoming essential, with 72% of respondents either using or planning to implement AI.
Training: All respondents provide initial training for franchisees, with a median training period of 14 days.
Diversity and Inclusion: Half of the respondents have adopted policies promoting diversity, equity, and inclusivity among both employees and franchisees.
Regional Distribution: Auckland remains the most popular location for franchise support offices.
Now is a great time to be considering work on your franchise system. We can help within anything from ad hoc advice through to a comprehensive full franchise system review. In the first instance, just make contact. We’ll be happy to take time to understand your objectives.
We recommend established franchisors conduct a survey of franchisee satisfaction every one to two years. This is valuable for the franchise relationship, network improvement, forward planning, conference preparations and any award entries. Let us know if you would like more information.
We enjoy working regularly with a number of emerging franchising companies to plan, reinvigorate and grow their franchise networks. Feel free to reach out to us if you are interested in how our input, insight and support on a regular, programmed basis could help you grow stronger stakeholder returns and value.
Recent Client Feedback
We love working with established franchisors and franchisees to optimise their franchise networks.
“Since 2018, Pit Stop has engaged Franchize Consultants to conduct four Franchisee Engagement and Satisfaction Surveys for our group. Franchize Consultants conduct a comprehensive survey, encompassing all areas of a franchise business, and provide unparalleled franchise industry benchmarking analysis. Callum and his team do a phenomenal job providing an end-to-end survey solution – from an engaging interview process with our franchisees, through to a professional and detailed survey report. Franchize Consultant’s Franchise Engagement and Satisfaction Survey provides our business with invaluable insights into the areas we are performing, and more importantly where we can improve. It has become an essential management tool for our strategic planning.”
The following are links to two recent articles we wrote for Franchise New Zealand Magazine. You can also download our booklet on How to use the Franchise Advantage.
Article 1:Responsible Franchising – explaining how franchising responsibly from the outset acts as a foundation to support all elements of Responsible Franchising.
Article 2:It’s Not Easy Being Great – explaining key considerations for franchising in the current environment.
We have an article in the latest edition of Franchise New Zealand magazine talking about the important International Franchise Association concept of ‘Responsible Franchising.’
In the article we point out how ‘Franchising Responsibly’ from the outset (i.e., what a company does to prepare to franchise their business) acts as a foundation to support all elements of Responsible Franchising.
Franchise Management Learning & Development Opportunities
Time to get your team’s learning and development plans populated with great Field Manager specific and/or general Franchise System Management training?
We have three specific one day (spread over two days) ‘building block’ courses for Field Managers:
We also have a two full day in-person Managing a Franchise System training programme, ideal for new franchisors and General Managers. This is held in-person in Newmarket, Auckland. The dates for the Managing a Franchise System course are 17 & 18 June. Both days are full days, from 9am to 5pm.
Callum was recently interviewed by Eden Exchange and Franchise New Zealand Media to share his franchising background, insights and New Zealand franchising trends.
Franchize Consultants and Franchise New Zealand Media have collaborated once more to better understand the background, motivation and perspectives of current prospective New Zealand franchisees. We will shortly be launching and presenting those results as part of a Franchise Association of New Zealand webinar in November.
Motorcycle News
It can’t be all work, all of the time. I used to think it could, but have learnt or found the need for balance. One way I find that balance is having an epic micro-trip to plan for and enjoy – even if 6 months out. Last weekend was one of those, where I met with buddies from Tauranga, Blenheim and Wellington at Cape Palliser – on the exposed South Wairarapa Coast. We camped at the Waimeha Camping Village, which has a stadium like view out toward Kaikoura on the South Island.
The weather held, and we were treated with the wonderful purple lights of the Aurora Australis.
How can we help you?
Contact Franchize Consultants if you’re contemplating franchising a business or would like help with an established franchise network. We’d be very happy to sit down with you to understand your situation and objectives and explain the supporting services we provide. You can also follow us via LinkedIn, Facebook, Instagram and Google.
All the best from myself and the team at Franchize Consultants.
Client Testimonials
We are proud of the work we have undertaken with many leading local, international and emerging franchise companies in New Zealand.
We engaged Callum Floyd and his team on a number of important and impactful projects over many years. Franchize Consultants’ unique mix of real world experience and practical, pragmatic solutions has meant that they continue to be a valued source of independent advice on outsource arrangements, network forms, business models and analysis.
Our journey in franchising started with franchising introductory courses provided by Franchize Consultants. They assisted us in putting together personalised Field Support and Mentoring solutions for our franchise business Pukeko Rental Managers and our unique franchise model. We are now putting all our field managers through their courses.
The JAE Group has worked closely with Franchize Consultants since 2015 on various initiatives. The knowledge and experience Callum, Graham and the team bring, have strengthened our network, tightened up our standards and challenged our thinking and processes. We would definitely recommend the services Franchize Consultants provide.
We worked with Callum and the Franchize Consultants team to develop a comprehensive business planning tool for our franchise network. It was great to work together and combine their deep franchising knowledge with our business specific understanding. Highly recommend.
Super Liquor has worked with Franchize Consultants to assist with the implementation of a number of key initiatives focussed on delivering value to our franchisees. Amongst these were a complete upgrade of our Operating Manuals, and a franchisee financial benchmarking project. The professionalism and expertise of the Franchize Consultants team has been best in class. Callum and the team have absolutely delivered for SLH and will continue to be actively involved in our business supporting our franchise operations.
On every occasion we have found Callum and his Franchize Consultants team, to be exactly what we have needed. They have always been professional, hard-working, and helpful. Delivering exactly what was promised and have been willing to help as much as they possibly could. Streetwise Coffee
New Zealand’s largest and most experienced franchising consultancy providing specialist advice and assistance to prospective and existing franchising and licensing networks. Founded in 1989, Franchize Consultants provides consulting, training, mentoring and research services to leading local and international franchising companies.
2024 Survey of New Zealand Franchising