Franchisor staff presentations, play an important role in achieving conference and important other objectives – like respect for franchisor leadership. And the better the staff presentation skills, the more likely those objectives will be met.
Using conferences as a case in point, we note the importance of franchisor staff presenting well. We have been involved in numerous conferences and have seen a wide variation in abilities, including from some very senior business people.
The difference in presentation skills really can mean the difference between a compelling conference and a flat / negative conference – and a potential poor perception of the franchisor.
On occasion, we have noted some senior staff not being as impactful as they might have been – or possibly not receiving the respect that they deserved. This can be frustrating, or even humiliating – and unfortunately it doesn’t build much in the way credibility with franchisees.
Clearly conferences are important from a franchisor perspective. There are many objectives, like the franchisor wanting franchisees to leave informed, positive and motivated to take action, and obviously having had some fun and an opportunity to network with other franchisees. But importantly, a franchisor also wants franchisees to leave having respect for franchisor staff (including their knowledge and capability) and confidence in the direction that the business is going in. The franchisor wants franchisees to respect their leadership, and this is very important.
Consider providing training to staff to improve franchisor staff presentation skills.
Relevant questions:
- How could presentation skills training for your franchisor staff help improve your franchise system results?
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