Good Franchisor Presentation Skills – Best Practice #13
Using conferences as a case in point, we note the importance of franchisor staff presenting well. We have been involved in numerous conferences and have seen a wide variation in abilities, including from some very senior business people. The difference in presentation skills really can mean the difference between a compelling conference and a flat / negative conference.
On occasion, we have noted some senior staff not being as impactful as they might have been – or possibly not receiving the respect that they deserved. This can be frustrating, or even humiliating – and unfortunately it doesn’t build much in the way of franchisee credibility.
Clearly conferences are important from a franchisor perspective. There are many objectives, like the franchisor wanting franchisees to leave informed, positive and motivated to take action, and obviously having had some fun and an opportunity to network with other franchisees. But importantly, a franchisor also wants franchisees to leave having respect for franchisor staff (including their knowledge and capability) and confidence in the direction that the business is going in. The franchisor wants franchisees to respect their leadership, and this is very important.
Franchisor staff presentations, we believe, play an important role in achieving conference and important other objectives – like respect for franchisor leadership. And the better the staff presentation skills, the more likely those objectives will be met.
Consider providing training to staff to improve franchisor staff presentation skills.
About the Franchising Best Practice 500 Series
This is part of a series of franchising best practices. Franchize Consultants is sharing and publishing these best practices weekly for the betterment of franchising. We know that better knowledge and execution of franchising best practices leads to bigger and more valuable franchisor and franchisee businesses.