
Strengthening the Franchise Ecosystem: How Leading Franchisors Are Building Capability That Lasts
Strong franchise systems and a franchise ecosystem depend on capable people at every level.
Franchisors who lead with purpose, guide, and uphold brand standards with field teams who coach, and franchisees whose needs evolve throughout their business journey all contribute to the health of the wider ecosystem.
Field teams in particular play a dual role, supporting franchisees to perform at their best while ensuring the consistency and brand standards that customers expect from a trusted network.
Within every system, franchisees sit at different points in their lifecycle.
Some are new to business ownership and need close guidance to build confidence and capability. Others bring prior business or industry experience, and many have decades of operational knowledge. What unites them is the need to sustain their success over time, and that means being able to pivot in challenging conditions, read their market, and deeply understand the metrics that shape performance.
A sophisticated franchise system recognises that support cannot be one size fits all. The way a new franchisee is developed will differ greatly from how an experienced operator is engaged and challenged.
The most effective franchisors provide field teams who can flex their approach, using data and insight to help each franchisee understand their position and performance. Part of this symbiotic relationship is the franchisor’s ability to give franchisees access to meaningful metrics, helping them see where they stand, what is possible, and how to keep improving.
Leading franchisors are responding to these evolving needs by investing in their own teams, ensuring the support structure around franchisees is equipped to deliver differentiated, high-quality guidance that strengthens performance and protects brand consistency.
At Franchize Consultants, we see capability development as a cornerstone of franchise success. It is not a one-off training event but a continuous commitment to lifting performance, consistency, and confidence across the network.
Our Franchisee Support Training Pathway strengthens the whole franchise ecosystem — franchisors, field managers, and franchisees alike — by giving support teams the knowledge, frameworks, and practical tools to drive sustainable results.
Franchise Training Dates 2026
Field Visit Foundations
Field Managers are at the heart of the franchise relationship. This online franchise training course provides the structure, confidence, and techniques to make every field visit purposeful. Participants explore how to adapt their approach for different franchisee needs, plan and follow up effectively, and turn each visit into a meaningful conversation about performance and growth. Learn More
- Dates: Wednesday 18 and Thursday 19 March, 1–5pm online
- Presenters: Michelle Bentham and Dr Callum Floyd
- Investment: $550 + GST per attendee
- Accredited: Points toward the Certified Franchise Executive (CFE) qualification
Improving Franchisee Performance
Once the foundations of good support are in place, the next step is understanding the drivers of performance. This franchise support training helps Field Managers interpret financial and non-financial KPIs, benchmark results, apply sensitivity analysis, and hold constructive, forward-focused performance discussions with franchisees. Learn More
- Dates: Tuesday 24 and Thursday 26 March, 1–5pm online
- Presenters: Michelle Bentham and Dr Callum Floyd
- Investment: $550 + GST per attendee
- Accredited: Points toward the Certified Franchise Executive (CFE) qualification
Franchisee Business Planning
Business planning remains one of the most powerful tools for improving franchisee results. This franchise business planning course equips Field Managers to guide franchisees through the planning process, using data, benchmarking, and performance insights to create plans that are realistic, actionable, and owned by the franchisee. Learn More
- Dates: Wednesday 29 and Thursday 30 April, 1–5pm online
- Presenters: Michelle Bentham and Dr Callum Floyd
- Investment: $550 + GST per attendee
- Accredited: Points toward the Certified Franchise Executive (CFE) qualification
Managing a Franchise System
For franchisor executives, this in-person two-day programme explores the disciplines needed to lead and manage a high-performing franchise system. It covers franchisor roles, franchisee recruitment and onboarding, support and compliance, change management, satisfaction drivers, and exit management. Learn More
- Dates: Wednesday 6 and Thursday 7 May, 9am–5pm at Franchize Consultants, Newmarket
- Presenters: Michelle Bentham and Dr Callum Floyd
- Investment: $1,050 + GST per attendee
- Accredited: Points toward the Certified Franchise Executive (CFE) qualification
Building Capability That Lasts
The most successful franchisors recognise that capability is not built overnight. It develops through deliberate investment in people, process, and shared understanding. By strengthening their field and support teams, and by responding to franchisees’ growing appetite to learn, franchisors are building more resilient networks equipped for the challenges and opportunities ahead.
Franchize Consultants can also design tailored training and development for your specific needs. Whether you require one-to-one coaching, in-house programmes, or specialist workshops for franchise executives, field teams, or new franchise system leaders, we create solutions that reflect your franchise system’s structure, challenges, and goals.
If you would like to strengthen capability within your network or discuss a customised programme, contact Franchize Consultants.
Let’s talk – Connect with us on LinkedIn.
Connect with Callum Floyd on LinkedIn or start a conversation at callum@franchize.co.nz
Contact Franchize Consultants if you would like to discuss our franchising services for your business. We’d be very happy to sit down with you to understand your business and objectives. You can also follow us via LinkedIn, Facebook, Instagram and Google.
Our Franchising Expertise is trusted by these brands
The Coffee Club, Pukeko Rentals, Columbus Coffee, Streetwise Coffee, Exceed, Burger Fuel, Versatile, Totalspan, Super Liquor, Skids, Anchor Milk, Ecomist, Cobb & Co, Green Acres, Rodney Wayne, Hire A Hubby, Bakers Delight, Quest Apartments, Midas, Anytime Fitness, MTF, Pink Batts, Kitchen Studio, Midas, Pit Stop, AA Auto Centre, Just Cabins, Caci.


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