Franchisor Representatives on Franchise Advisory Council
This best practice speaks to the need for senior franchise executives to be involved in a Franchise Advisory Council (FAC).
A FAC’s purpose will often include the objective of taking both franchisor and franchisee businesses forward which, in turn, encompasses the whole franchise system. It therefore follows that a FAC should include franchisor representatives that are sufficiently senior so they can be impactful within the FAC environment.
FACs will invariably involve both franchisor and franchisee representatives. A separate best practice talks of the need for franchisee representativeness. Another talks of the need for a comprehensive FAC constitution. This best practice speaks to the need for franchisor perspective and senior representation within the FAC.
The specific representative/s from the franchisor will depend upon your situation, but we would always suggest the most senior franchise executives be involved. This is because they know most about the overall activities of the business and can be most influential in getting things done. Senior executive involvement also tells franchisees that the franchisor takes the FAC seriously.
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