This best practice speaks to the need for senior franchise executives to be involved in a Franchise Advisory Council (FAC).
A FAC’s purpose will often include the objective of taking both franchisor and franchisee businesses forward which, in turn, encompasses the whole franchise system. It therefore follows that a FAC should include franchisor representatives that are sufficiently senior so they can be impactful within the FAC environment.
FACs will invariably involve both franchisor and franchisee representatives. A separate best practice talks of the need for franchisee representativeness. Another talks of the need for a comprehensive FAC constitution. This best practice speaks to the need for franchisor perspective and senior representation within the FAC.
The specific representative/s from the franchisor will depend upon your situation, but we would always suggest the most senior franchise executives be involved. This is because they know most about the overall activities of the business and can be most influential in getting things done. Senior executive involvement also tells franchisees that the franchisor takes the FAC seriously.
About the Franchising Best Practice 500 Series
This is part of a series of franchising best practices. Franchize Consultants is sharing and publishing these best practices weekly for the betterment of franchising. We know that better knowledge and execution of franchising best practices leads to bigger and more valuable franchisor and franchisee businesses.
We have assembled the first 40 best practices into The Best Practice Handbook, which is available for purchase.