Book review by Dr Callum Floyd
Global Franchising Operations Management: Cases in International and Emerging Markets Operations by Ilan Alon is a book of cases representing different international franchising perspectives and vignettes.
This is an important contribution to the field of international franchising knowledge and education. The case studies presented illuminate a wide gambit of issues facing prospective and existing franchisors and franchisees alike. Coupled with the wide range of business types, stages of development, countries and contexts discussed, the issues raised expose the reader to many crucial and contemporary franchising questions.
At the same time, the reader comes away with some very interesting insights into the franchising programs of some well-known companies, like Marks and Spencer, Kodak Express, and The Athlete’s Foot.
Bottom line, the cases represent the good, bad and the ugly – and range from the sophisticated to unsophisticated entrepreneur/organisation. Based on my experience, I’d say that’s an accurate representation of real life.
I believe the book will appeal most to students and franchisors with an interest in international business and franchising.
You can buy the book here